SoFi Tech Solutions

Rethinking Rewards With Co-Branded Debit

A Loyalty Platform for the Debit Generation

Co-branded debit cards are revolutionizing loyalty programs by reaching 60 million debit-first U.S. consumers who prefer rewards without debt. Our comprehensive report, produced in partnership with PYMNTS, explores Galileo's groundbreaking collabortation with Wyndham Hotels and the economic shifts making debit rewards a strategic imperative for modern brands. Learn why the next chapter in customer loyalty is written in debit, not credit.

Inside, you’ll find: 

  • Market Analysis: 60M debit-first consumers and shifting economics

  • Case Study: Wyndham's 60% direct deposit success rate

  • Platform Deep Dive: Turnkey loyalty-first technology infrastructure

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