Debit has become the primary way a growing share of consumers pay — yet most loyalty programs still revolve around credit. In this PaymentsJournal webinar, industry experts unpack why co-brand debit is back, how the economics actually hold up, and what it takes to build rewards programs customers reach for every day. Watch the full conversation to see where debit-based loyalty is heading — and how brands like Southwest, United, and Wyndham are already there.
What you'll learn
Why co-brand debit faded after the Durbin Amendment — and the consumer and technology shifts bringing it back at scale, from instant issuance to wallet provisioning in minutes.
How debit-rewards economics actually work, why the data shows they don't cannibalize credit, and where the real engagement and revenue upside lives.
What "smarter, not bigger" rewards look like in practice — personalized, real-time, and built on data to reach debit-first Gen Z and Gen Alpha customers.